But both brands have seen share declines as new competitors launch. market share for hard seltzer last year, according to Euromonitor International data. Mark Anthony Brands' White Claw and Boston Beer's Truly held nearly three-quarters of the U.S. Hard seltzer drinkers tend to skew younger, overlapping with the same consumers who aren't drinking beer. On the other hand, consumption of hard seltzer surged 130% in 2020, according to IWSR. Brewers have adapted to the shift in consumer preferences by moving into new categories and doubling down on beer segments that are actually seeing growth, like no-alcohol beer. Last year, overall beer volume declined 2.8%, despite total alcohol consumption increasing by its highest rate in nearly two decades, according to industry tracker IWSR. The company's summer variety pack accounted for 3.5% of market share in the category alone, pushing the company to announce Tuesday that it will become a permanent staple.īud Light's and Corona's entry into hard seltzer follows years of declining beer consumption in the U.S. By splashing their seltzer cans with the familiar Corona and Bud Light names, Constellation and AB InBev are appealing to consumers who have an established relationship - or at least knowledge of - their products, building on years of marketing their beers.īud Light also has been constantly rotating its roster of flavors through seasonal variety packs, introducing more adventurous assortments than just lime, grapefruit and cherry. Personal Loans for 670 Credit Score or Lowerīoth brewers launched hard seltzers in early 2020, just in time for the at-home drinking boom caused by the pandemic. Personal Loans for 580 Credit Score or Lower We shall see.Best Debt Consolidation Loans for Bad Credit seltzer sales will triple between now and 2021. seltzer sales are expected to hit 65 million cases by the end of this year and beverage consultant Bump Williams predicts that U.S. It’s likely fall and winter weather will cause a seasonal decline. How long will the seltzer craze last? No one really knows. So, if people are drinking more seltzer, what are they drinking less of? While there may be some drop-off in traditional beer sales, there’s substantial data to show that seltzers are being viewed by drinkers as an alternative to vodka & soda as well as white wine. Seltzers are a malt beverage product so they are classified and taxed the same as beer. Seltzer mania has been a big blessing for the beer industry. Heineken and Constellation (makers of Corona) also have seltzer products in the works as do a host of small brewers. Wallace is the same guy who made a funny White Claw video this summer that went viral. Anheuser-Busch has already launched Natural Light Seltzer to go along with its previously-released Bon & Viv, and A-B has snagged comedian Trevor Wallace as a spokesman.

Meanwhile, brewers of all sizes are rushing new seltzer products to market. White Claw sales have been so red-hot that there has been a shortage in U.S. White Claw and Truly are distributed statewide by N.C. White Claw is made by Mark Anthony Brands, the same company that makes Mike’s Hard Lemonade, while Truly is a product of Boston Beer (the parent company of Samuel Adams). Truly is a strong second at 26% and no one else is close. The number one seltzer, by far, is White Claw with roughly a 60% share of the total seltzer market. For the month of August, seltzer sales rose by 182 percent, compared to August 2018. Seltzers now comprise about 6 percent of all beer sales by dollars.

Seltzer is perceived by many as a healthier alternative beverage. With its low ABV and calorie count and creative flavors, spiked seltzers exploded. It seemed as if everywhere you turned this summer, from backyard barbecues to concerts and the beach, there was a spiked seltzer in someone’s hand.

Corona seltzer shortage